Service 01
Solution consultations
A standalone, independent deep dive into your ecommerce operation. Not a list of surface fixes: the root cause, and how to solve it.
What it is
The gap between what you do and best practice, and why it exists.
Anyone can tell you to run more promotions or improve your product pages. We measure the gap between your current practice and best practice, trace it to its root cause, and recommend how to close it.
The scope isn't predetermined. We start with a call to understand what you're hoping to find, then shape the project around it.
How deep we go
Beyond channel tactics.
Do you have the right people? Enough of them? The right practices and the right partners? Sometimes the real problem is top-down objectives or team structure. If that goes unchallenged, replacing your agency won't fix it.
Depth is the difference. A scorecard flags that items keep going out of stock. A solution consultation finds out why.
What we evaluate
Every lever that moves sales on the channel.
Sales and profitability
Traffic (paid and organic), conversion, pricing, Subscribe & Save, availability, fees and profit by item, and seasonality.
Catalog management
Titles, bullets, images, A+ and video, with gaps ranked by sales impact. Claims, pack sizes, bundles, variations, reviews, buy box share, suppressions and unauthorized sellers.
Search and discovery
Keyword relevance, backend search terms, category and competitor share of search, and readiness for Alexa and AI shopping assistants.
Advertising
Media planning, budget management, upper-funnel and DSP performance, and incrementality: branded versus non-branded spend, and what's actually incremental.
Pricing and promotions
Whether items stay profitable at market-matched pricing, and the root cause behind unplanned price drops.
Forecasting, operations and people
Inventory planning, processes, systems and staffing, and whether each role has clear ownership.
What you get
Findings and recommendations, built for your business.
- 01
How the channel works
A grounding in how Amazon ranks products and how traffic, conversion and price feed the growth flywheel, so the findings make sense.
- 02
The five pillars, reviewed
Inventory and in-stock, item setup and catalog, sales analysis and pricing, written and visual content, and advertising.
- 03
Your management options
In-house, managed services or outsourcing, compared on expertise, cost and control.
- 04
Roles and responsibilities
Who should own what, so your team makes faster decisions without duplication.
- 05
Audit findings
What's working, what isn't, and why.
- 06
Prioritized recommendations
The specific actions to take, in the order that matters.
How it works
A fixed project, with a clear end date.
- 1
Scope
We agree the deliverables up front, based on what you need.
- 2
Stakeholder interviews
Short, focused meetings with the people who own inventory, catalog, pricing, content, advertising and reporting.
- 3
Analysis
With view access to your Seller or Vendor Central and advertising accounts, we comb the available metrics to evaluate the state of the business: traffic, conversion, pricing, availability, advertising performance and profit by item.
- 4
Fair pricing
A project fee with capped hours. Any unused hours are refunded at the end.
What can come out of it
The recommendation follows the diagnosis.
Advice you act on
For some clients, the recommendations themselves are the value. You take them and run.
A stronger in-house team
We've identified staffing gaps, defined the Amazon role, and screened candidates.
Interim or ongoing execution
Consultations have led to interim management, ongoing services, or help running an RFP for a different agency.
A project, then a handoff
We find the gap, own the work, and help you bring it in-house.
Our promise
Candid, even when it doesn't lead to more work for us.
A solution consultation stands on its own. We deliver difficult findings honestly, always with solutions, even if the right path is an internal hire, another agency, or no further engagement with Bearing.
It isn't a move to replace your current agency. We partner with agencies on this work too.