Case study: Sales & operational support
From diagnosis to $12M: how a multinational consumer goods manufacturer turned recommendations into results
Brought on for a finite, time-bound Solution Consultation, we were asked to stay and help move from findings to action.
The challenge
A multinational consumer goods manufacturer brought us in to diagnose why its Amazon business wasn't performing and propose solutions. Our Solution Consultation found opportunities across six categories, centred on cross-team collaboration, in-house expertise, access to useful data and tools, and content strategy.
Identifying the opportunities was an important first step. But it quickly became clear the team needed support moving from recommendations to action.
Our approach
Team structure
Helped appoint a dedicated Amazon lead and account manager, define ownership of inventory and finances, and set out who is responsible for what across functions. The client has since hired its own in-house Amazon business manager.
Advertising, bridged
Took on interim advertising management while running the search for a specialist retail media agency, then handed over cleanly once they were onboarded.
Sales and operations, in a crisis
Stepped in with sales and operational support during a vendor services disruption: escalating suspensions and pricing issues fast, and feeding purchase-order gap forecasts to Amazon.
Reporting that drives decisions
Stood up a weekly leadership report, monthly business reviews, a team dashboard and KPI alerting, so decisions are made on data rather than in reaction to it.
How the partnership grew
- 01
Diagnose
Solution Consultation delivered, with findings and recommendations.
- 02
Bridge
Interim advertising and temporary sales and ops support.
- 03
Embed
Ongoing sales and ops support, expanded to a second marketplace.
- 04
Operate
Continuous decision support across cross-functional teams.
Results